The Value of Dissent
The halls of TalentBridge (ok so really it’s more a baby-boardroom, but hall makes it sound grand) were home to one of the more important discussions of my life today. I’m going to keep this quick because I have a date with the gym that is really pecking at me (I get cranky when I’m [...]
Read moreOIC: Talent-Searching’s New Secret Sauce
Fantastic. Fantastically Powerful? Fantastically Powerfully Inspirational? Perhaps we’ll just toss out a new word here – Fantastirational.
Read moreListening and Hearing – One is Expected, the Other is Innovation
The baseline; provide your customer with some manner of a feedback channel by which they can, in the very least, believe their concerns are being heard.
Read moreTEDx – Independently Organized TED Events
TED is a nonprofit organization formed in 1984 with the motto of “Ideas Worth Spreading”. The acronym TED stands for Technology, Entertainment, Design. TED is now a global community knowledge – an international, interdisciplinary think tank that provides an avenue for people to present and learn in a stripped down, welcoming, and highly accessible fashion. [...]
Read moreEntertainment and Negative Marketing – An Unexpectedly Effective Tool
Organizations such as the UFC are defined on two distinct levels. The corporate level includes overall messaging, policy, rules, company vision/direction, etc. as defined by the organizations president Dana White. In conjunction with the high-level decision-making and the macro-product (organizing fights, selling tickets and pay-per-views) there exist a slew of individual and uniquely marketed micro-products, [...]
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